Crumbl Cookies

CRUMBL OPENS 1,000th STORE! 🥳 We’re thrilled to share that we've opened our 1,000th store! 🎉 When Jason McGowan and Sawyer Hemsley opened the first store in 2017, we only offered Milk Chocolate Chip cookies. Since then, not only have we opened 1,000 stores, but we’ve also launched hundreds of different cookies, developed new desserts, created a chart-topping app, and most importantly — become part of communities all across North America. 🍪 We’re grateful for the growth we’ve experienced and the many people who’ve helped us get here. We could not have gotten here without all the hard work and dedication of our Franchise Partners. They’re the ones on the frontlines ensure that each friend or family member that walks into a Crumbl store is taken care of. 💕 We’re blown away by the customers and loyal fans who’ve been cheering us on all along the way. Your feedback, reviews, and requests make us better each day. Most of all, we have loved hearing all about how Crumbl has been part of your meaningful moments. 🤗 Thank you for being part of our journey; we cannot wait to see what’s next. 🌎 In honor of opening 1,000 stores, here's a throwback to opening day at our first store. 👇

CRUMBL 🤝 OLIVIA RODRIGO We’re excited to announce an official partnership with 3x GRAMMY® award winning singer/songwriter Olivia Rodrigo and to unveil our first co-branded celebrity cookie—Olivia Rodrigo’s GUTS Cookie. This exclusive cookie is inspired by Olivia's 2024 GUTS Tour and the global impact of her music. 🎶 As our team developed the partnership, they brainstormed ways it could elevate and enhance the experience for fans and customers. This one-of-a-kind cookie will follow Olivia throughout her tour. The cookie will be exclusively available at Crumbl stores near each of the North America stops during the sold-out GUTS World Tour and will be available at all Crumbl locations from August 19th to 24th as the tour ends. 💜 "This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience,” says Sawyer Hemsley, Chief Branding Officer and co-founder of Crumbl. 💕 Consumers can stay updated on tour locations and cookie availability via the Crumbl App and Crumbl’s social media channels (@crumblcookies). 👀

INTRODUCING….. OUR NEW TRES LECHES CAKE ✨ A few weeks ago, we introduced our Cinnamon Squares, our first non-cookie dessert, and loved watching consumers fall in love with such a tasty creation. This week, we’re excited to launch another exciting non-cookie dessert: Tres Leches Cake. 😋 It’s not a cookie—its a cake. It’s a light, fluffy vanilla cake soaked in a classic tres leches sauce, topped with whipped cream, and sprinkled with a layer of cinnamon. 🥛 We’re amazed at the ways our RnD team continues to bring new and exciting things for you and your family to enjoy. 🤗 Tres Leches Cake is available this week only and can be purchased on its own or added to a regular box of Crumbl. 💕

COOKIES FOR KINDNESS 🍪 We’ve partnered with Semrush on a series of community giveback initiatives to spread kindness in New York City. Because Crumbl Cares about education we’re excited to be part of supporting local schools, teachers, and the community. 🍎 One of the activations invites people to participate in random acts of kindness. On February 16th at our Crumbl Chelsea location, customers will receive two free cookies — one for them and one to give away as an act of kindness. 🤗 The event will start at 10am and run while supplies last. Other initiatives include delivering cookies to local schools for teachers and students, gathering donations to The Salvation Army, and supporting local initiatives. 🖤 “Gathering friends and family for such a meaningful cause is inspiring. We’re glad to be in New York to support the local community, and hope it offers a lasting and positive impact not only here, but across the nation,” says Bracken Christensen, Director of Crumbl Cares. 💝 We hope people everywhere will take a moment and choose kindness. 💕 #cookiesforkindness 

NEW CRUMBL APP AVAILABLE ON APPLE VISION PRO 🎉 We’re excited to share that we’ve created a new spatial computing app available on the cutting-edge Apple Vision Pro. The Crumbl Cookies App is one of the first food and beverage apps supported on visionOS. This app marks a significant milestone in our commitment to staying at the forefront of technology and enhancing the user experience for our customers. 💕 The Crumbl Cookies App for Apple Vision Pro enhances the overall experience through immersive animation, express ordering, default delivery options, effortless payment, receipt and status viewing, integration with Siri, and more. ✨ "Our new app is a game-changer, designed with our customers in mind. I'm thrilled for them to experience its convenience and efficiency firsthand," said @Jason McGowan, our CEO and co-founder. 🖤 We remain steadfast in our pursuit of redefining the confectionary landscape through the integration of technology and baking mastery. With an unwavering dedication to pushing boundaries and delighting palates, we look forward to continuing our journey as a leading tech-driven bakery, consistently delivering unparalleled taste and tech experiences to our cherished patrons. 💪 #CrumblCookies

INTRODUCING….. CINNAMON SQUARES 🎉 We’ve been traditionally known for our gourmet cookies, but this week we’re breaking ground with the launch of an enticing new limited-time offering: Cinnamon Squares. This marks our first foray into other baked goods, and we’re excited to be taking a bold step towards diversifying our gourmet offerings beyond cookies. 👀 What sets our Cinnamon Squares apart is not just their mouthwatering flavor, but their unique cake base, distinguishing them from our signature gourmet cookies. Crafted with precision, each Cinnamon Square is a fluffy masterpiece marbled with brown sugar cinnamon butter, and crowned with a light vanilla cream cheese frosting. 🤤 Cinnamon squares can be purchased on their own, or added to a regular box of Crumbl Cookies. The squares are available for this week only, along with the other rotating cookie flavors. 💝 Don't miss out on the chance to share the joy of Cinnamon Squares with loved ones and be a part of our culinary evolution — order some today! 💕

CRUMBL BRANDING ✨ When we first started, our co-founders were very selective and intentional about creating a brand that would be recognizable, iconic, and meaningful. This included the choices behind the logo, color palettes, fonts, and other branding assets. 💕 Over the past year, our incredible team stepped up to see how our branding can be refreshed to continue meeting our goals. This refresh is enhancing the brand we’ve built a strong foundation on and will elevate what we do. 🖤 Our customers may have noticed our brand refreshing, whether it’s a brightened pink, a simplified logo, or more dynamic photography and videography. We’re so excited to see how these changes will continue to bring our brand to life, help us better connect with our communities, and to create more meaningful moments. 💗 Here’s to taking Crumbl to the next level. 🤝

HAPPY HOLIDAYS 🎄 We wanted to send a message to everyone in our LinkedIn community wishing you happy holidays! We hope this time of year has given you the opportunity to connect with those you love and serve those around you. 💝 We’re so grateful for each of you in our community and the role you play in helping us fulfill our mission of bringing friends and family together over a box of the best cookies in the world. 🤗 Happy Holidays to you and yours! 💕

CRUMBL CARES x EDUCATION 🤗 Our purpose at Crumbl is all about creating meaningful moments. This purpose drives our decisions and pushes us to continue making a difference in our own lives and in the lives of others. 🖤 Meaningful moments can be created in a variety of ways and can impact people on many levels. This past year, we’ve engaged in a variety of philanthropic causes, organized by our Crumbl Cares team. Whether it’s teaming up with a non-profit organization or finding other causes, we’ve loved seeing the impact serving others has. 🤝 Recently, our team partnered with a local school. We loved seeing how many employees excitedly volunteered and the opportunity to connect with students, families, and faculty. This service kicked-off our Crumbl Cares focus for next year in a special way. 💕 We’re stepping into 2024 with a philanthropic focus on education. This focus will ensure our efforts are impactful and our service is meaningful. Whether it's supporting teachers, students, or families, we’re excited to support communities across the nation. 📝 Crumbl Cares about education. 🍎

CRUMBL 🤝 WONKA We’re partnering with Warner Bros. Entertainment to celebrate the release of the film WONKA. 🍫 One SWEET part of this partnership is the new co-branded cookie, WONKA’S Wildly Wonderful Red Velvety Cookie. Our research and development team has worked hard to craft something truly special — and they knocked it out of the park. 🤩 At Crumbl, our mission is all about bringing friends and family together and we knew that partnering with a brand like Warner Bros. would create more special ways to come together. 💕 We cannot wait to see how this cookie and film together help create special memories for people all across the nation. 👏 #Crumbl #WonkaMovie