Amarillo News


Date ArticleType
1/11/2021 General
Chamber Announces New Vice President

January 11, 2021

For Immediate Release:

Amarillo Chamber Names New Vice President

The Amarillo Chamber of Commerce has promoted Penni Bentley to Vice President of Communications & Marketing.  Bentley will continue to handle the marketing and promotion of all Chamber events and communicating with members via email newsletters, the website, and social media, in addition to new responsibilities as part of the Chamber’s management team.

“Penni has been an outstanding team member with the Chamber for over 26 years, and she has a proven passion for the Chamber and serving our members,” said Chamber President & CEO Jason Harrison.  “I can’t think of a more deserving person for this promotion.”

Bentley is a 1994 graduate of Texas A&M University with a bachelor’s degree in Recreation, Parks & Tourism Sciences.  She began her career with the Chamber in the Convention & Visitor Council (now Bureau) in 1995 in the convention sales department.  From 2003 to 2006, she managed the CVC’s Visitor Information Center before taking over as the Chamber’s communications manager in 2006 and senior director in 2011.  During her tenure, Bentley earned the Amarillo Chamber several state and national awards for communications and social media marketing from 2009-2013.  In 2020 she was recognized by the Association of Chamber of Commerce Executives for more than 25 years of service.

Penni and her husband Chad have been married for 26 years and have two daughters, Chase and Grace.


The Amarillo Chamber of Commerce was established in 1926 to be the leader for the improvement of the economy of Amarillo.  The Mission of the Amarillo Chamber of Commerce is to enhance business and industry growth while preserving a high quality of life.


For more information contact:

Penni Bentley
Vice President of Communications & Marketing
Main:  806.373.7800
Direct:  806.342.2005
Cell:  806.674.7334